In order to help save highly endangered rhinos, Red Bull sent its athlete Jeff Provenzano to Limpopo, South Africa, to help the Eco Defense Group (EDGE) raise awareness of its efforts in the area. Provenzano made a jump from a hot-air balloon over a massive reserve of rhino that EDGE works to protect from poachers and other threats. EDGE released a video of the jump, which the public can access at vimeo.com/343822836. Provenzano also created a fundraising page at gofundme.com/save-a-rhino-with-jeff-provenzano.